I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.~Jamie Oliver

• Congratulations to Jamie Oliver, as the winner of the 2010 TED Prize. It is easy to see why in this video, in which passion, talent, and mission come together in a profoundly moving message.
• He puts plain facts in sharp focus, showing with a simple graph how obesity and food related deaths far surpass deaths by homicide, making you wonder who the real criminals are. He educates with theatrical passion, dumping a wheelbarrow of sugar cubes to show the actual amount of sugar ingested by elementary school children in school meals over 5 years just in the flavored milk they drink alone. He shows in a video how elementary school children in America could not even identify by name such common vegetables as tomatoes, lettuce, or celery. If they don’t even know what it is, how can they be expected to eat it?
• He shows how much he cares about people by reaching out to the many through the few who represent them, the families and individuals who are literally dying of obesity-related illnesses. How could it be that no one ever told them?
• Although he doesn’t hesitate to cry shame on the industries and policies that have created the problem of obesity, he recognizes that for this food revolution to succeed, everyone needs to be educated and brought in as participants to solve our common problem.
• Jamie Oliver has kick-started a food revolution in America going right to the heart of the problem in homes, school meals, and fast food. He doesn’t just advocate radical change, he makes it easy and fun, educational and entertaining.
• In this presentation his passion is more political than his usual videos about food, which are well worth watching if you want to catch his contagious love for food culture. Plenty of education and entertainment at http://www.jamieoliver.com/
• He is also a social media genius, and you are welcomed right away to join Jamie on the many channels where he shares his passion online and in print, through Jamie’s diary, online videos, TV shows, books, dvds, blog, magazine, social networks, and communities.
  
• He has even got an iPhone App, Jamie Oliver 20 Minute Meals, which is a fabulous way to get started, and get engaged. His energy is contagious, his message is meaningful, and his heart is in the right place.
• Jamie Oliver has much to teach us about food, love, and life itself. Tune in, and get some of the good stuff!