小魚呑大魚  The Small Fish Swallows the Big Fish

In nature and in business it not the strongest, but the fittest which survive. Size often produces the illusion of strength, and may mask weaknesses that can threaten survival itself. With Guerrilla Marketing we seek to gain maximum leverage with limited resources, to surpass expectations, to gain mindshare ensuring that we will survive and thrive, to prove that the small fish can swallow the big fish.

William Reed is a certified Guerrilla Marketing Coach and Master Trainer, and a published author, having studied directly with the father of Guerrilla Marketing and author of the bestselling marketing series in history, Jay Conrad Levinson. As a coach and trainer, he can empower your staff to develop a marketing mindset, to create a simple and actionable marketing plan, with hundreds of affordable marketing weapons that you can implement at little or no cost, and leverage the true value of your company’s products and services. Here are some of the benefits you will gain:

• Measure and improve yourself on 16 Guerrilla Marketing Competencies that will ensure that you continually improve your marketing mindset.
• Create a one page marketing plan that spells out your strategy and keeps you on track.
• Find out how to create a marketing calendar that works, and actually helps you manage your time and energy more effectively.
  
• Select from hundreds of affordable or free marketing weapons that create a cross-multiplying effect and give you maximum leverage for the time and effort you invest in marketing.
• Mobilize your team to work with publicity, advertising and creative agencies to help them effectively communicate your core message.
• Discover dozens of ways that you can enhance your normal work routines and processes into effective marketing tools.
• Unravel the mystery of Social Media for Business, and take advantage of the fastest growing way to engage in personal branding.
• Learn from the leading edge about how to conduct effective online marketing.
• Benefit from over 50 titles in the Guerrilla Marketing Series that help you apply these strategies to virtually every aspect of business.
• Discover the art of Looking Good in Print, online, and in your business communications.
• Master the art of SWAP (Selling without Annoying People).
  
• How to develop Collaborative Marketing Partnerships, by selecting the people who complement your efforts in win/win relationships.
• Learn 8 Keys to Presenting Yourself with Impact, whether in print, in person, or online.
  
• Improve your skills as a writer, gaining credibility and mindshare through articles, blogs, copywriting, and content for your website.
• Meet like-minded people in a global community, who can help you improve your skills as a Guerrilla Marketer.

BONUS: Download a list of 101 Low Cost High-Impact Marketing Strategies for Challenging Economic Times: 101MarketingStrategies.

SECOND BONUS: As an Entrepreneur or as an employee, learn to ask Quality Questions when you Lose the Job Description

GET THE FULL LIST of articles in my online column: Creative Career Path

CONTACT: William Reed to find out how you can use Guerrilla Marketing to gain the small fish advantage, regardless of your company size.

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