Personal Platform
❐ Do you have a blog, and regularly contribute to it?
❐ Are you actively involved in Social Media?
❐ Do you have a website as a platform for content?
❐ Do you have a strategy for personal branding?
❐ Do you leverage social media tools?
❐ Is your life connected online and offline?
❐ Do you productively avoid time traps online?
❐ Do you have a strategy to keep learning?
Social Media has changed the rules.
What do you do when the world is flat?
In the rapidly changing field of Social Media and Online Marketing, you cannot afford to fall behind by failing to create a digital platform and presence. At the same time, there is no one pattern which fits all. Thomas Friedman, author of The World is Flat, argues that technology has leveled the playing field in many areas of life. We now have unprecedented opportunities to succeed under the new rules, or fail under the old ones.
William Reed is certified as a Master Trainer in Guerrilla Marketing, an author of a book on Guerrilla Marketing, is author of two syndicated online columns, Creative Career Path and Flexible Focus. Through his mentor Mitch Meyerson, author of the bestselling Mastering Online Marketing and Success Secrets of the Social Media Superstars, he has access to some of the top performers in Social Media.
As a columnist, author, and Keynote Speaker, William Reed explores the implications of Social Media for individuals on a Creative Career Path, and for companies seeking new opportunities to leverage their brands through Social Media and Guerrilla Marketing.
As a consultant and trainer, he provides resources and assists individuals in building their personal brand, and companies in training their teams to take advantage of new opportunities in building brands online with low-cost and high-leverage.
In collaboration with Mitch Meyerson and other people at the forefront of Social Media and Online Marketing, he is working on ways to help companies in Japan learn about how to leverage the tools and platforms of Social Media to gain mindshare and competitive advantage in marketing.
Jumpstart Your Social Media Marketing It is not easy for a company or an individual to get started and be effective in Social Media. Unanswered questions, unclear agendas, lack of time, issues of privacy and compliance all conspire to make it easier to put it off until later. Procrastination is not a solution. Rather than putting it off, it is worth clarifying your goals, resources, and opportunities.
1) Learn how Social Media is changing the rules and creating new opportunities in your field
2) Assess your online identity, and the methods available for improving it
3) Develop a system for generating ideas and a strategy for staying actively engaged
4) Learn what to outsource, and what is better to do yourself
5) Group or individual coaching in how to build a personal platform and leverage your brand
Download PERSONAL PLATFORM ONE SHEET PDF
Connect with me on Social Media:
小魚呑大魚 The Small Fish Swallows the Big Fish
In nature and in business it not the strongest, but the fittest which survive. Size often produces the illusion of strength, and may mask weaknesses that can threaten survival itself. With Guerrilla Marketing we seek to gain maximum leverage with limited resources, to surpass expectations, to gain mindshare ensuring that we will survive and thrive, to prove that the small fish can swallow the big fish.
William Reed is a certified Guerrilla Marketing Coach and Master Trainer, and a published author, having studied directly with the father of Guerrilla Marketing and author of the bestselling marketing series in history, Jay Conrad Levinson. As a coach and trainer, he can empower your staff to develop a marketing mindset, to create a simple and actionable marketing plan, with hundreds of affordable marketing weapons that you can implement at little or no cost, and leverage the true value of your company’s products and services. Here are some of the benefits you will gain:
- Measure and improve yourself on 16 Guerrilla Marketing Competencies that will ensure that you continually improve your marketing mindset.
- Create a one page marketing plan that spells out your strategy and keeps you on track.
- Find out how to create a marketing calendar that works, and actually helps you manage your time and energy more effectively.
- Select from hundreds of affordable or free marketing weapons that create a cross-multiplying effect and give you maximum leverage for the time and effort you invest in marketing.
- Mobilize your team to work with publicity, advertising and creative agencies to help them effectively communicate your core message.
- Discover dozens of ways that you can enhance your normal work routines and processes into effective marketing tools.
- Unravel the mystery of Social Media for Business, and take advantage of the fastest growing way to engage in personal branding.
- Learn from the leading edge about how to conduct effective online marketing.
- Benefit from over 50 titles in the Guerrilla Marketing Series that help you apply these strategies to virtually every aspect of business.
- Discover the art of Looking Good in Print, online, and in your business communications.
- Master the art of SWAP (Selling without Annoying People).
- How to develop Collaborative Marketing Partnerships, by selecting the people who complement your efforts in win/win relationships.
- Learn 8 Keys to Presenting Yourself with Impact, whether in print, in person, or online.
- Improve your skills as a writer, gaining credibility and mindshare through articles, blogs, copywriting, and content for your website.
- Meet like-minded people in a global community, who can help you improve your skills as a Guerrilla Marketer.
BONUS: Download a list of 101 Low Cost High-Impact Marketing Strategies for Challenging Economic Times: 101MarketingStrategies.
SECOND BONUS: As an Entrepreneur or as an employee, learn to ask Quality Questions when you Lose the Job Description
GET THE FULL LIST of articles in my online column: Creative Career Path
CONTACT: William Reed to find out how you can use Guerrilla Marketing to gain the small fish advantage, regardless of your company size.
Social Media No Fad: the Numbers
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