Mitch Meyerson on William Reed
“I have worked with Will Reed for 5 years and there is no one I can more highly recommend. Will is a savvy Certified Guerrilla Marketing Coach and World Class Speaking Coach. His commitment to excellence and as well as a balanced lifestyle is truly impressive — he walks the talk. His energy, originality and spirit is striking, and one word that always comes to mind is “over-delivery”. If you work with him I am certain you will get far more value than you would expect.”
Founder of Guerrilla Marketing Coaching
Author of 9 books, including World Class Speaking,
Mastering Online Marketing, and Online Marketing Superstars
Craig Valentine on William Reed
“Whether you want to dramatically improve your life or take your organization to the highest levels of success, Will Reed is the person to know. He walks his talk and provides energy, insights, and World Class Coaching skills that move people from where they are to where they want to be. Whatever bridge you have in life, Will will not only help you cross it but also make sure you enjoy the journey! Will Reed is contagious in a great way.”
1999 World Champion of Public Speaking
Founder, The Communication Factory, LLC.
Author and Co-Author of 5 Books including World Class Speaking
For over a year I had read Will’s weekly column in The Daily Yomiuri and was impressed by both his insights into web marketing and guerilla marketing and the practical applications of these techniques that he espoused. There was always a very positive and energetic “feel” to these brief essays, as well as an interesting blend of “East” and “West” that offered some cultural clues that straddled the personal and professional aspects of “business” in Japan.
William Reed was selected by Roger Hamilton, founder of Wealth Dynamics and author of Your Life Your Legacy, as one of the Top 12 Creators to Connect With.
Little did I know just how much energy there was! When, in the late Spring, we began planning our first-ever Japan based sales conference centered around the world of digital publishing (which would naturally lend itself to digital marketing) I knew that I wanted Will to be a part of the program we were putting together. But what did I want him to do? This analog “I” was, to say the least, ill-prepared to be making decisions about digital marketing and I knew I needed help. Not to worry . . . a few conversations with Will and a plan emerged. And suddenly it became clear that I didn’t just need him “to be a part of the program” – I needed/wanted him to set the tone and the pace of the gathering. In short, I wanted him as our keynote speaker.
With a combination of instruction and story telling (all done perfectly bilingually for our mixed group of Japanese and non-Japanese) complemented by several hands-on workshops that employed our minds and bodies, Will showed us where our own energies and enthusiasms lay. From timed sessions in idea generation using words and pictures (“Idea Marathon”), to discussions about social media – what is it and how do we use it effectively? – to nanba walking, navigating, and balancing techniques, Will brought to our conference new perspectives on our branding and the business we all “know”.
It was exactly this “inspirational/motivational/”aha”-moment” perspective that I was hoping to find. A lot of talented people were gathered in that conference room and we needed to be convinced and motivated. It was important to have a common understanding of what the digital world is all about in our business sector with our assets at play and why it’s important to engage with it. Will delivered that in spades.
Executive Director of Cambridge University Press, Japan
“I have known William personally for many years and have long had high regard
for his accomplishments in various Japanese traditional arts. But it is
only relatively recently that I have interacted with him on a professional
basis, which has revealed to me his unique gifts as a communicator,
motivator and business advisor.
Over the past several years, William has been a guest lecturer in my class
on entrepreneurial management and participated as a judge in the annual
business plan contest held at our graduate school of business. In the
entrepreneurial management class, I try to invite speakers who may serve as
“exemplars” of entrepreneurship and entrepreneurial modes of thinking and
action. William perfectly fills the bill. Not only is William an
entrepreneur himself, he has an uncanny ability to communicate the essence
of entrepreneurship and entrepreneurial thinking to an audience that may not
necessarily be aware of or entirely sympathetic to the entrepreneurial
mindset. Quite frankly, many of our students have not the slightest desire
to “do something entrepreneurial” and, rather, seek careers in large,
prestigious organizations. However, it is my mission to make
entrepreneurial thinking and approach relevant to even those students with
big company career aspirations. Not only are William’s personal stories
inspiring, the frameworks he presents provide valuable tools to the students
in the design and management of their own future careers, whether in
entrepreneurial ventures or large companies.
In addition, William is capable of effectively blending modern business
practices with his own deep expertise in traditional Japanese arts and wider
understanding of Asian culture to formulate a message that is not only very
different but very relevant to business students and business professionals.
This is a unique and important talent. In this rapidly globalizing world it
is absolutely critical that business leaders have the ability to see beyond
their own national and cultural “borders” to formulate effective business
Finally, as one of the judges in our business plan contest, William’s
unique insights into business and interpersonal dynamics allow him to
provide insightful and constructive comments to the students, which are
always highly appreciated.”
Professor, Graduate School of International Corporate Strategy
Global Venture Capital
“William helped us to unleash the hidden potential of our employees across the organization. He supported us with the implementation of Mind Mapping, Guerrilla Marketing and presentation skill techniques. His professionalism and interpersonal style helped him to gain acceptance with the team immediately. All of this coupled with a great sense of humor. Japan would not be the same without William!”
Operating Officer, Division Manager, Marketing Division
Nippon Boehringer Ingelheim Co., Ltd. (currently NBI Venezuela)
“William Reed conducted a one-day Train-the-Trainer session for TOSHIBA HR Managers from our ASEAN branches. His presentation as a Facilitator was the best that I have yet seen in my career. He not only presented extremely well, but also showed us the keys to how to do a successful presentation.”
Global Leadership Development
TOSHIBA Human Resource Development Corporation
“William Reed conducted a program for our team on Marketing and Presentations. His style is contagious, and extremely catching. I have hardly met such a happy, curious, and contagious person, and there seems to be no cure! His teaching style and content will open your eyes as to how to be positive and fully enjoy what you are doing.”
Associate Director, Marketing
Merial Japan limited
“As much a training in how to live as how to market. I’ve taken many courses in marketing, but William Reed’s training is unique among them. His high energy makes learning a pleasure and a constant discovery.” ~C.O.
“William’s training is enjoyable, his stories interesting, and his presentation style with slides and music is extremely cool! I learned most how to think out of the box, and the value of constant and enthusiastic curiosity. I’ve become much better able to capture ideas and communicate them to other people. ~M.M.
“I was impressed. Thank you very much for the training! In an industry where we tend to be held back by restrictions, I’ve learned through William’s training how to think through new and alternative ways of doing things. I’ve gained confidence not just in my strengths, but the importance of sharing a cooperative atmosphere with the team.” ~ M.K.
Merial Japan Marketing Team Members
“The 2 day course on Creativity in Business that William Reed provided blew our people away and the feedback has been extremely positive, ranking as one of our most popular training programs to date. William’s delivery is infectious and he talks on a range of topics from visual thinking and memory techniques to personality analysis. I was amazed that William could cover so much content so well and present in such an effective manner that I can easily recall most of it! I can already see the people involved in this course are putting this to use and they are now thirsty for more and the word of mouth has spread in the company that we should provide this for everyone.”
CEO, AIG Insurance, Korea (now CEO of AIG Asia)
“William Reed conducted a team building session for our Japan-based commercial officers and staff. The positive results were immediately apparent by the increased level of enthusiasm and high quality of presentations by staff on our core commercial messages. Several staff commented that William Reed’s passionate belief in the benefits of Guerrilla Marketing helped convince them they could do it, and his presentation won high evaluations from all participants. The training was supportive to our mission, and we are eager to do follow up sessions to keep up the momentum.”
Commercial Officer, American Embassy
U.S. Commercial Service Tokyo
“Will teaches people how to get a greater return on their investment in intellectual capital. How to fish for ideas, remember more of what they have read, and convert those ideas into practical business solutions. His seminars generate consistently positive feedback, and the participants produced high-quality Mind Maps demonstrating what they had learned. He presents practical thinking tools with humor and clarity, equally well in Japanese or English.”
Vice President of Training and Development
“William Reed presented useful information on teamwork for our multinational staff, in an entertaining and practical manner. His approach was interactive and insightful, and nicely adapted to our training requests.”
“Will Reed is a winner in every part of life, including his uncanny ability to transform others into winners as well. Anyone who is coached by him will emerge a better person in every way. He typifies the Guerrilla of the Century because although he started from a lofty platform, he gets smarter, wiser, better informed, more connected, more aware, and more successful every day. As a trainer of others and a practitioner of the guerrilla business arts and sciences, he is a true Hall of Fame Guerrilla Marketer.”
Jay Conrad Levinson
Author, “Guerrilla Marketing” series of books (The bestselling marketing series in history)
Guerrilla Marketing Association
“We asked William Reed to conduct presentations skills training for the members of our overseas business expansion development team at Autobacs. The training session was fast-paced and smooth for the fun and clarity of the exercises. He showed us how to use Mind Mapping to prepare and enhance a presentation, and by the end of the day participants could see visible improvement in their own skills and presentations. We intend to expand his training into a series, not just for our overseas development, but also in the leadership training for our domestic store managers.”
Store Support Center, Human Resources Development Project
Group Planning Manager
“Within the first month of working together, having set a goal to get published by the end of the year, I already found myself quoted in one article and having published. Business development goals are also ahead of schedule. Beyond ‘mere’ goal-setting and marketing basics, Will has shown a genuine interest in my business and in my professional growth. I can think of no higher testimonial than signing up for more coaching (I am!). I highly recommend Will’s coaching to other professionals. As a source of energy, humor and ‘guided motivation’ toward results, he’s an A player.”
Andrew W. Silberman
Advanced Management Training Group, K.K.
“William Reed’s presentation on Guerrilla Marketing for Entrepreneurs in Japan was both highly informative and entertaining. His enthusiasm for Guerrilla Marketing is highly contagious! I have personally adopted many of the tactics in promoting EA-Tokyo and had great results. If you want your staff or group members to catch the Guerrilla Marketing bug, William is the man to spread the word!”
Entrepreneur Association of Tokyo
“William Reed spoke to a well-attended meeting at the German Chamber of Commerce, and introduced fresh perspectives on how to market in Japan without spending lots of money. His enthusiasm was contagious, and he involved everyone in the room. We look forward to learning more!”
Deputy Head of Membership Services Department
German Chamber of Commerce in Japan
“It was truly a pleasure having you as our guest speaker . On behalf of FEW, I would like to thank you for dedicating your precious time in supporting FEW and for giving a marvelous, inspiring presentation about Guerrilla Marketing. With almost 80 members and guests it was a very well attended meeting and shows how big the interest in Guerrilla Marketing is. Explaining about the 30-second-message and having everyone practice it gave everyone in the audience an easy way to standout from the crowd from now on. It was all the hands-on advice, that could be used right away, that members appreciated most.”
Foreign Executive Women (FEW)
“Will Reed has an uncanny ability to give you the ‘right’ resources for your business. I refer to him as ‘Resource Man.’ Any person would be lucky to have Will as a friend or a business associate because he has a genuine concern for helping people first and foremost. Helping people comes very naturally for Will and he does it very effectively and in an effortless manner.”
Guerrilla Marketing Associate